Corporate innovation is hard because it’s basically fighting on two fronts, a) it’s ceasing to exist with limited amounts of resources and for the most part budget and unrealistic expectations (that stems from transactional thinking, I put in a dollar and I want something in return, that at least, makes up for that dollar), and b) the other front of hitting the problem-solution and later the product-market fit. The greatest cause of death in the process for successful endeavours then is the scaling phase — that glorious moment when great ideas cannot be transitioned into the core business.